中國(guó)網(wǎng)站品牌欄目（頻道）
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Coca Cola trailers sit parked outside the bottling company building in Tempe, Arizona, February 9, 2011. |
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Coca-Cola Co said on Tuesday that its flagship cola recipe is still secret after nearly 125 years, denying a story by a public radio show that it has uncovered the formula. "This American Life," a weekly radio program, said it found the closely guarded formula in an article in Coke's hometown newspaper, the Atlanta Journal Constitution, from February 1979. A photo that appeared with the article shows pages from a notebook with a handwritten list of ingredients such as sugar, lime juice, vanilla and caramel. It also lists oils of cinnamon, neroli, coriander, nutmeg, lemon and orange. The show, produced by WBEZ Chicago and distributed by Public Radio International, claims the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886. The book passed through various hands and eventually landed with Georgia pharmacist Everett Beal, who was an acquaintance of the newspaper writer, according to Beal's widow, who was interviewed by "This American Life" host Ira Glass. Coke, the world's largest soft drink maker, denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault. "Many third parties, including 'This American Life,' have tried to crack our secret formula. Try as they might, they've been unsuccessful because there is only one 'Real Thing,'" said Coca-Cola spokeswoman Kerry Tressler. The show said the recipe matched another one once found in a notebook owned by Pemberton, which is in Coke's archives. Archive director Philip Mooney told the show that many similar, if not identical, recipes have surfaced in the past that claim to be the one for what has become one of the world's best-known brands. "Could it be a precursor? Yeah, absolutely," Mooney told the show. "Is this the one that went to market? I don't think so." (Read by Nelly Min. Nelly Min is a journalist at the China Daily Website.) (Agencies) |
可口可樂(lè)公司本周二宣布，其王牌產(chǎn)品可口可樂(lè)的配方?jīng)]有泄露，否認(rèn)了某公共廣播節(jié)目稱(chēng)配方泄露一事。該配方已延用了近125年。 每周廣播節(jié)目《美國(guó)生活》此前表示，他們?cè)?979年2月的《亞特蘭大憲章報(bào)》上發(fā)現(xiàn)了可口可樂(lè)的絕密配方。可口可樂(lè)公司的總部即位于亞特蘭大。 該報(bào)文章所配的照片展示了寫(xiě)在數(shù)頁(yè)筆記本書(shū)寫(xiě)紙上的手寫(xiě)配方列表，包括糖、酸橙汁、香草、焦糖等。此外，還列出了肉桂油、橙花油、肉豆蔻、檸檬、橙子等配料。 該節(jié)目由芝加哥公共廣播電臺(tái)制作，美國(guó)國(guó)際公眾電臺(tái)發(fā)行。節(jié)目宣稱(chēng)，這本筆記本原屬于在1886年研發(fā)出可口可樂(lè)配方的藥劑師潘伯頓的友人所有。 這本筆記本經(jīng)數(shù)人轉(zhuǎn)手，輾轉(zhuǎn)傳到喬治亞州藥劑師埃弗里特?比爾手中。比爾的遺孀在接受伊拉?格拉斯主持的《美國(guó)生活》節(jié)目采訪時(shí)表示，他是宣稱(chēng)可口可樂(lè)配方外泄一文作者的熟人。 全球最大的軟飲料生產(chǎn)商可口可樂(lè)公司否認(rèn)被公布的配方屬實(shí)，稱(chēng)真實(shí)的配方一直保存在亞特蘭大一家銀行的保險(xiǎn)庫(kù)里。 可口可樂(lè)公司的女發(fā)言人凱瑞?特瑞斯勒說(shuō)：“很多第三方機(jī)構(gòu)都試圖破解我們的秘密配方，比如《美國(guó)生活》欄目。不管他們?cè)趺磁?，都沒(méi)成功，因?yàn)椤娴呐浞健挥幸粋€(gè)。” 節(jié)目說(shuō)，上述配方和可口可樂(lè)檔案館中收藏的潘伯頓的筆記本上發(fā)現(xiàn)的另一個(gè)配方相符。 檔案館館長(zhǎng)菲利浦?穆尼在節(jié)目中表示，過(guò)去也出現(xiàn)過(guò)很多類(lèi)似的配方，宣稱(chēng)就是世界著名品牌可口可樂(lè)的獨(dú)家配方。 穆尼在節(jié)目中說(shuō)：“這個(gè)配方可不可能是目前配方的前身？完全有可能。但這就是市場(chǎng)上的產(chǎn)品所用的配方嗎？我覺(jué)得不是?！?/p> 相關(guān)閱讀 維基解密曝光密件 美稱(chēng)將展開(kāi)刑事調(diào)查 肯尼迪情書(shū)網(wǎng)上拍賣(mài) 與瑞典女郎情史曝光 （中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Julie 編輯：馮明惠） |
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Vocabulary: flagship: the best or most important one of a group or system（最重要產(chǎn)品，最佳服務(wù)項(xiàng)目） vault: a strongroom for the safe-deposit and storage of valuables（銀行的保險(xiǎn)庫(kù)，金庫(kù)） precursor: one that precedes another; a forerunner or predecessor（先驅(qū)，前身） |
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