中國網(wǎng)站品牌欄目（頻道）
鮮亮的橙色，純粹的白色，還有熱情的紅色…顏色各異的腕帶，你有幾款呢？近幾年，很多公益活動都會根據(jù)主題設(shè)計一款具有代表性的腕帶，派發(fā)或者低價售出，以達(dá)到宣傳的目的。
Awareness band is a bracelet made of rubber or fabric which has a slogan written on it, sold to raise awareness of particular charitable causes.
Awareness band（公益腕帶）就是由橡皮或纖維制成，上面印有某種口號的腕帶，其上市銷售的目的主要是為了宣傳某種慈善公益理念。
Awareness bands come in a range of bright colours, each bearing an individual slogan intended to raise money for and general awareness of a particular charity, such as cancer, HIV, racism, etc.
公益腕帶一般選用鮮艷明亮的顏色，上面印有某個籌款或宣傳活動的口號，比如：抗癌、艾滋病宣傳、抵制種族主義宣傳等等。
The awareness band concept began with Lance Armstrong, an American cyclist who was diagnosed with cancer in 1996, and only given a 50% chance of survival. Armstrong created the Lance Armstrong Foundation for cancer patients, and designed a yellow Livestrong wristband, the yellow for the Tour de France and 'live strong', his motto. Five million bands were initially made, to be sold at one dollar each with all proceeds going to the foundation.
公益腕帶理念最初來自于美國自行車手蘭斯?阿姆斯特朗，他在1996年被診出患有癌癥，且只有五成的存活幾率。他為癌癥病人創(chuàng)立了蘭斯?阿姆斯特朗基金，還設(shè)計了一款黃色的Livestrong腕帶。黃色代表環(huán)法自行車賽，而live strong（堅(jiān)強(qiáng)生活）則是他的座右銘。這款腕帶最初只生產(chǎn)了500萬個，每個售價1美元，所有收入均流向阿姆斯特朗基金。
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（中國日報網(wǎng)英語點(diǎn)津 Helen）
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